MERCHANDISING DISPLAY UNITS – A COST EFFECTIVE SOLUTION TO PROMOTE YOUR COMPANY AND PRODUCTS

Whether you supply  branded products nationally and need to provide each of your customers with a standalone merchandising display unit or you are a retailer looking to create a whole shop based around your corporate or product colours, SWSF can help.

Individual merchandising units ensure that your products are displayed in a uniformly, giving consistency to your brand and making your products instantly recognisable wherever they are sold.  Your corporate logo,  brand colours and themes can be recreated  in any shop or at exhibitions and trade shows.

The customised merchandising display units can be used as a powerful tool for your sales force to persuade potential new customers to stock your products.The units are very keenly priced to allow you to create a bespoke look at an off the shelf price.

The range of possible uses for product display stands is almost endless, point of sale displays are ideal wherever there is shelving or racking, for example builders merchants, hardware stores, pet shops, garden centres and motor factors to name but a few.

SWSF can supply canopies for your company artwork. These are available with a plain sloping back, mirrored back or with a light up canopy using superb quality LED lights for the brightest and most economical backlit display.

The merchandising units are available from stock in RAL 9001 but, for larger orders we can supply you with any colour that you may require including black, white, red, blue, green, any RAL colour or even metallic effects. It is possible to have the units in any combination of height, depth and width as well as with any variation of back panels, whether pegboard, slat or plain. You can also specify the exact size and number of shelves on each unit. Extra accessories are also available, such as pegboard hooks, slatwall hooks,risers, dividers and drawer units.

SWSF can arrange for your units to be packaged individually ready to be sent straight out to retailers.

To help you to create the customised look that you require, please call or email us at SWSF to discuss how we can help you.

TIPS FOR MARKETING IMPULSE SALES AND PROMOTIONAL OFFERS

Special promotional offers not only tempt new customers into your shop but also encourage greater spending. Clearly it is pointless to have fantastic offers that no-one is aware of so the first step in marketing your special offers is to create some form of advertising visible from outside the shop, whether it is a pavement advertisement stand or window displays clearly showing the relevant and seasonal special promotional products.
Once in the shop, attractive promo display can not only promote sales of a slow moving product but also encourage “linked” sales. For example, displaying soup next to fresh rolls, barbecue sauce next to burgers, wine beside chocolates or snacks next to beer should encourage “add on” sales.
It is important to alter displays regularly to keep them fresh and interesting for the customer and to clearly use signage informing of the great deals that are on offer.
Good quality shop fittings and equipment will make products stand out and be noticed. Shoppers should not be distracted from your products by shelving that is rusty, scratched and in poor condition. A well presented shop will invariably be more attractive to shoppers, thus ensuring increased spending and more returning trade.

At SWSF we not only supply standard shelving promo end bays in a variety of sizes but also stock slat promo units and pegboard promo bays . If your requirements are more specific,  we can tailor make the bay to suit you depending on exactly the range of products you wish to promote. SWSF shelving is modular, giving the ability to create bays with a mixture of types of back panels and shelves easily and cost effectively.

Should you wish to discuss your requirements, please call or email SWSF and we will be delighted to help you to plan your shopfitting needs along every step of the way.

USING SHOP FITTINGS AND DISPLAY TO INCREASE PROFITS

Statistics show that customers are heavily influenced in the first few seconds of entering a shop, first impressions really do count. Visual merchandising is of paramount importance when it comes to encouraging customer traffic and interest. The shop should be clean, tidy and logically laid out, enabling customers to easily find the products that they are searching for. Shelves should be well stocked and attractively presented with clear signage and organisation.
Hence the need for quality shop shelving and shop equipment in order to show off products at their best.
At SWSF we can supply high quality shop fittings at extremely competitive prices. Giving your shop a refit does not need to cost thousands, we can help you to plan your layout, taking into account the different products that are to be displayed. For example, you may require some pegboard backs, shelving units with risers or specialist fruit and vegetable displays. Our modular shop shelving can be customised in so many different ways to specifically suit your needs.

FITTING YOUR SHOP

One of the most important elements of retail design is the floor plan which sets out in detail the layout of wall shelving, aisles, gondola shelving and products. The objective of the plan is to maximise sales and create customer flow. At SWSF we can help you to use your shop floor plan to determine the runs of shelving that you require and the optimum types of shelving to suit your retail space and to ensure customer convenience, promotion of impulse sales and theft prevention. Take a look at our gallery to see what our customers have already achieved with our shop equipment.

TOP QUALITY, LOW PRICES

At SWSF we continue to strive to source top quality shop equipment at reasonable prices. We keep our overheads low so that we can pass savings onto our customers. We are so sure of the quality of our shopfittings that we will happily send out samples so that customers can judge for themselves. Call or email us and we will be happy to help.

PEGBOARD HOOKS

SWSF is delighted to have sourced a new pegboard hook supplier and is expecting the first delivery of single prong and euro peghooks in 3 weeks time. Prices, as always, will be extremely competitive, especially for bulk purchases. SWSF can also source any type of non standard hook such as direct entry hooks, overhead epos hooks and specialist hooks.