SWSF ARE DELIGHTED TO BE SPONSORING NEIL DUDBRIDGE A PROMISING YOUNG LOCAL DARTS PLAYER

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Neil played for Cornwall Youth from the age of 15.  He then went on to gain 26 caps for the Cornwall senior team, winning 19 of those matches. He played in the Youth England Championship at Lakeside when he was 17.
He is very active in many local events and has won 13 local competitions in Plymouth, Cornwall and Exeter. Additionally, he has won the Plymouth city social 3 times and the Qbar Bodmin 4 times.

He has recently started playing on the BDO pro tour circuit (thanks to the sponsorship of SWSF) and is gaining valuable experience for the future. He finds it very helpful to meet some of the professional darts stars who are always happy to pass on some words of wisdom.

Neil has  qualified for the England World Masters Qualifiers twice. (The second time being just last week) For the last 2 years he has been a semi finalist at the Plymouth Open which on both occasions had over 100 entries.

Neil is transferring to the Devon county team next season and is looking to gain more valuable experience both locally and nationally.

His goal?
To be at the lakeside world championships within 5 years. Good Luck, Neil, we are your biggest fans!

South West Shopfittings is based in Cornwall and is one of the country’s leading suppliers of shop shelving and retail equipment.

Twenty years ago, whilst living in Aberdeen, I visited my local jeweller to get a new watch battery fitted. I received a very friendly welcome. When I asked advice about the watch bracelet being slightly too big for my wrist, the jeweller removed a link with no charge for this service. This took only a couple of minutes but I appreciated it tremendously. I went back there repeatedly for the next 20 years to buy jewellery, gifts and for any watch repairs that I needed. I also recommended him to absolutely everybody that I knew. This is an example of how offering great customer service is invaluable to help increase sales for the small retailer.

My local chemist in the village where I live now is another case in point. He offers a gift wrap service for free, lengthy and helpful consultations with the pharmacist, free delivery of prescriptions to the elderly and he and his staff always recommend own brand products when applicable to save the customer money. The result? A thriving and busy local business which is loved by all.

We all remember good service and it has a huge knock-on effect on sales.This is why it is so important for all shops to give great customer service. This will encourage returning customers, build trust and loyalty and inevitably increase sales. Good staff training is also essential, the retailer must be confident that all staff will offer the same consistent level of good customer service.

10 Tips for Great Customer Service

1. Smile and have good manners, address customers  in an age appropriate manner
2. Display good product knowledge
3. Don’t say “I don’t know”, say “I will find out”
4. Listen carefully, anticipate needs
5. Take customer to product when asked, rather than just giving directions
6. Offer a freebie, whether it be a small item or service, it will be remembered
7. Acknowledge people waiting to be served, call someone to help to ease queues
8. Don’t judge a book by its cover, every customer deserves the same level of respect
9. Stay visible and available but don’t breathe down customers’ necks
10. Remember that you exist only because of your customers

At South West Shopfittings we pride ourselves on our customer service, we try to give the level of service that we would like to receive ourselves. Large or small, every order counts to us. We are always happy to give advice and when it comes to price, quality and availability, we believe that we are second to none.

Slatwall hooks are particularly suited to the uniform display of items such as fashion merchandise, clothing, car accessories or gifts. Slat hooks are designed for use with slatboard backed shelving units, which can come in the form of wall units, gondola (double sided) or promo (end) bays.

The simple 45 degree single hook is the most common choice for ease of use. The end of the hook sits at a 45 degree angle to the prong.

Should there be any issue of security concerns the 90 degree single hook makes it harder to slip the products off. This makes it more difficult for the shoplifter to remove items easily.

The euro (looped) slathooks have the advantage of being able to use a swinging price label or tag to attach on the end. This means that the price for each product can be displayed on the hook itself.

Hanging shop display on pegboard hooks is the smart choice for many retail products. Bagged items, hand tools, angling accessories, hardware, kitchen utensils and health and beauty products, to name but a few.

The SWSF peghooks come in a bright zinc finish and are available in the following types:

• Single prong
• Euro (looped)
• Direct entry

All of our pegboard accessories are designed for use with metal perforated peg panels which have 25mm hole spacing.

Epos pricing flaps can be attached to both the looped hooks and the direct entry hooks with overarm.

Whether it is for a pound shop or a supermarket, pharmacy or discount store, it is advised that sections of the shop shelving are backed with perforated back panels for pegboard hook display. It is possible to have shop shelving bays with only pegbacks and base shelves. Shop shelving units can be customised to include sections of peg back panels along with plain backs and shelves on the same bay. This enables a wide selection of different products to be displayed on the same unit.

If a shop is small, a pegboard display stand on a shallow base could be the ideal solution for displaying more products. If space is no issue, a deep base shelf can be used for bulky products with hanging space above. Different lengths of pegboard hooks can be selected to suit the size of products to be displayed.